The goal of this rebrand was to connect Franklin Institute with its audience. The institute's current identity is extremely cold and disconnected. To solve this problem, the demographics of the audience were studied to show that they host a mainly younger audience, with kids and their parents being the main target. To make it more fun and approachable to children, 3 three main elements of the Franklin Institute were given patterns to represent them.
Franklin Institute strives to educate, entertain, and inspire the general public. These 3 patterns are reinforced throughout the identity and stack up to create the dynamic mark for the brand. The top block of the mark always matches the content of the advertisement or deliverable. This keeps the identity dynamic and fluid, and far more approachable to children.
Letterhead System & Business Cards